Tag Archives: content writer

Finding a client’s voice when writing for them

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The best compliment I ever had from a client is that I had managed to capture their voice. That I was able to write as though it was them writing the content, not me doing it on their behalf. Ghost-writing – writing content for someone else – is an art. It takes more than putting […]

Briefing your content writer: 5 things they need to know

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Briefing your content writer: 5 things they need to know Let’s say you run your own business – large, small, micro, it doesn’t matter. Now let’s assume that you want to attract more clients, or you want to stay in touch with the ones you have. As a business owner, you barely have time to […]